A lot of the profile of my audience has been explained in my Audience Research post a little further down the blog. It explains the range of people that would be interested in a punk magazine. However, I'm aiming the magazine mostly towards the modern day punk kids of my generation, namely the pop-punk kids and the hardcore kids.
Pop-Punk Kids:
These will basically be anyone who is in to pop-punk bands such as Blink 182, Green Day and Fall Out Boy. The cliche kind of look to a pop-punk kid will usually be one who's in to skateboarding, wear's skinny jeans, snapbacks, beanies and likes lip ring piercings. The average Pop-punk kid will usually wear a little more colour than the average emo kid, however hairstyles in both subcultures do correspond with each other.
Hardcore punks
Hardcore Punk's way of dressing can tend to be very similar to pop-punk kids' way of dressing. Snapbacks are big in the hardcore scene and so are beanies and skinny jeans. However, hardcore punks are a lot bigger on crew neck sweatshirts and tattoos. They also like wearing shorts a little more and are big into camouflage style jackets, shirts and other pieces of clothing that sport the camo look.
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