Evaluation Question 5

My target audience consisted of ages around 15-25 year olds as the majority, but the references to older punk bands from eras like the 80's (Black Flag for example) would attract a small portion of an older demographic to the magazine. The reason it appeals to the more youthful age group is because punk as an attitude is seen a lot more around that age range. There's a sense of recklessness, not caring and unrelenting teenage rebellion. When we have young people who want to be loud and noisy and rebellious and hate everything, they're naturally drawn to a music genre that fits it but is also so diverse that it panders to just about anyone wanting to blow off some steam. I feel like my magazine represented the diversity of the punk movement through it's references to bands of all sorts of punk sub-cultures and sub-genres, for instance Paramore is pop-punk/pop-rock where as Counterparts are hard-core punk and they both contrast Listener who are rock-rap/spoken word rock.

The colour scheme I chose consisted of black, yellow and red. I kept a more simple 3 colour scheme rather than a 4 colour one because punk is more about sending a message than it's aesthetic. Clothing and hair styles are a big part to let the general public know what you're all about but it's not at the heart of the movement. The scheme is in your face and loud, which has been punk's way of getting people to hear their message.


The model I used for the 3 pages in the magazine posed in certain ways to convey his image. Facial expressions are especially important to giving a punk feel to a person's image. I got him to look very serious and as if this was just his run of the mill magazine shoot and he'd much rather be doing something else. I've noticed that the movement as a whole has this sort of attractive arrogance of "I do what I want and I don't care if you're offended by that." I felt it was vital to capture that mood to make the magazine what I really wanted it to be; a straight up punk mag.

One thing that stands out from a lot of rock and punk magazines in my magazine is the title font. It's very cartoon like and almost unprofessional. I feel like it works as some kind of unique selling point for the magazine because it shows that no matter how much teenage angst there is, there are still ways to tap into their inner child. In short, it's a fun font and shows you shouldn't take any kind of movement or opinionated standpoint too seriously.