Friday 11 April 2014

Evaluation Question 7

The main difference in using the camera between the prelim work and the final product is I had a lot more time to use the camera to get as optimal a shot as I could. I got to play around with lighting more too, plus with the more time I had I could spend more time figuring out how to eliminate shadow in the different poses my model was in. I also learned how to use the lens in order to change the zoom of the camera if I wanted a close up shot of the model's face. However, I didn't use any of my close up shots in the magazine itself.



Again, I had more time to put more effort in to editing the magazine. The editing included effects, borders around texts, downloading new fonts off internet websites like Dafont.com that fit the magazine genre and intended atmosphere too. Also, with the practice from the prelim work, I'd already gotten used to how PhotoShop works which made work quicker. One of the main tools I learned to use in Photoshop that made my work more convenient and effective is the path tool and the magnetic lasso. With this I could more precisely crop out something from a background and make the magazine look a lot more professional.



In my prelim, the model's poses weren't very good for the genre so I had to re-think a lot in terms of getting the model to look as if he fit the genre i was going for. The costume was straightforward, black but alternative at the same time. I also got him to look very serious with a silent sense of aggression which fit the punk genre really well too.

Wednesday 9 April 2014

Evaluation Question 5

My target audience consisted of ages around 15-25 year olds as the majority, but the references to older punk bands from eras like the 80's (Black Flag for example) would attract a small portion of an older demographic to the magazine. The reason it appeals to the more youthful age group is because punk as an attitude is seen a lot more around that age range. There's a sense of recklessness, not caring and unrelenting teenage rebellion. When we have young people who want to be loud and noisy and rebellious and hate everything, they're naturally drawn to a music genre that fits it but is also so diverse that it panders to just about anyone wanting to blow off some steam. I feel like my magazine represented the diversity of the punk movement through it's references to bands of all sorts of punk sub-cultures and sub-genres, for instance Paramore is pop-punk/pop-rock where as Counterparts are hard-core punk and they both contrast Listener who are rock-rap/spoken word rock.














The colour scheme I chose consisted of black, yellow and red. I kept a more simple 3 colour scheme rather than a 4 colour one because punk is more about sending a message than it's aesthetic. Clothing and hair styles are a big part to let the general public know what you're all about but it's not at the heart of the movement. The scheme is in your face and loud, which has been punk's way of getting people to hear their message.


The model I used for the 3 pages in the magazine posed in certain ways to convey his image. Facial expressions are especially important to giving a punk feel to a person's image. I got him to look very serious and as if this was just his run of the mill magazine shoot and he'd much rather be doing something else. I've noticed that the movement as a whole has this sort of attractive arrogance of "I do what I want and I don't care if you're offended by that." I felt it was vital to capture that mood to make the magazine what I really wanted it to be; a straight up punk mag.





One thing that stands out from a lot of rock and punk magazines in my magazine is the title font. It's very cartoon like and almost unprofessional. I feel like it works as some kind of unique selling point for the magazine because it shows that no matter how much teenage angst there is, there are still ways to tap into their inner child. In short, it's a fun font and shows you shouldn't take any kind of movement or opinionated standpoint too seriously.


Evaluation Question 4

Friday 28 March 2014

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? (draft)

The shoot:
The main difference in using the camera between the prelim work and the final product is i had a lot more time to use the camera to get as optimal a shot as i could. i got to play around with lighting more too, plus with the more time i had i could spend more time figuring out how to eliminate shadow in the different poses my model was in.

editing in PhotoShop:
again, i had more time to put more effort in to editing the magazine. the editing included effects, borders around texts, downloading new fonts off internet websites like Dafont.com that fit the magazine genre and intended atmosphere too. also, with the practice from the prelim work, I'd already gotten used to how PhotoShop works which made work quicker.

What have you learnt about technologies from the process of constructing this product? (draft)

camera:
using a digital SLR Nikon D3200 e.g. focus, zoom, model placement, correct lighting, using the tripod to my advantage and taking photos without the tripod to get lower shots and different angles, using the white screen.

photoshop:
free transform, magic wand tool, lasso tool, path tool, magnetic lasso, rectangle tool, rasterizing images, fill tool, pencil tool.

Gimp (from home):
path tool, scale tool

Blogger: making posts as a more convenient way to get my work out seeing as once it's on my blog i can't lose it. it also means i can hand it straight in from home which makes my work more accessible.

Scribd:
a good and convenient way to get word documents on my blog through pasting the embed code into Blogger's HTML.

Animoto:
how to present a magazine pitch in a more exciting way through pictures and text to music that fits the genre of magazine which gives an appropriate atmosphere.

How did you attract/address your audience? (draft)

annotation script/planning for youtube video:

genre conventions - clothing for the model, colour scheme, writing style, bands and artists involved and mentioned.

iconography - models expressions and poses, visual effects (for example the splat on the front cover and on contents page).

similarities with other magazines: kerrang!, Metal Hammer, NME

unique selling point: title font because of how cartoony it is.

the fashion choices of the magazine attract the audience because they relate to what the target audience wear; which is modern punk like clothing.  

Friday 21 March 2014

Who would be the audience for your media product? (draft)

drawing of something like this:

although this is a parody photo, it is a pretty accurate representation of modern pop-punk kids today. these days there are high demand for Vans shoes, khaki shorts, back turned snapbacks, hipster glasses and plaid shirts. Usually they would wear a normal T-shirt with a skateboard brand on it or another band's merchandise.

America have big mega stores for alternative clothing, such as Hot Topic. Hot Topic is very big in the modern punk scene because it panders very well to punk clothing of most of punk's different styles. In Britain there are smaller stores, like Voodoo, that cater to alternative clothing. However, bigger stores like Topshop and Burton also have fairly alternative clothing too. Either that or punk is becoming more conventional in clothing.

modern punks seem to be very big in to sitcoms. From my time being part of the modern punk scene, favourite TV programmes include sitcoms like The Big Bang Theory and New Girl.

Music taste ranges in the modern punk movement, but usually it sticks to pop-punk, new hardcore (as opposed to 90s and 80s hardcore like Black Flag and AFI) and alternative hardcore. All have seem to have gotten more heavy in terms of sound but they've all stuck to the very emotional lyrical style found in emo music. Bands in particular are bands like The Story So Far (pop punk), Counterparts (new hardcore) and La Dispute (alternative hardcore).

What kind of media institution might distribute your media product and why? (draft)

script for voice over:


essentially, a publishing company works to distribute printed works, in this case magazines. Nowadays we have all this digital technology and the internet, resulting in the publishing world expanding out to media products like audio books as well as blogs and websites.

a company like the Bauer Media Group would probably be a good choice to distribute my media product. for example they already publish Kerrang! and Q magazine. This means that they show both and interest in alternative magazines and can get them to hit the mainstream and be a great driving force behind them. My magazine was very much based on Kerrang!'s style for example the layout of the front cover such as where the masthead is and model placement.

magazines make a lot of their money from advertisements in the magazine itself. magazines will adverise new albums, movies, merchandise and so on; both giving exposure to who the advert is for and making money from being paid to put the advert in the mag. Buying the magazine and subscriptions as a customer will also pay contribution to magazine funding but only around 25% of funds will come from that so it relies heavily on advertisement. The magazine publisher will also pay the magazine company seeing as the magazine works for the publisher, the same way musicians are paid by their record labels.






How does your media product represent particular social groups? (draft)



i took a lot of inspiration from this edition of Kerrang! mag with Corey Taylor on the front. I liked the way that Corey was placed because it meant there was lots of room for little things like the "11 hot bands to rock your 2011!" and the Paramore reference to the right of him. I very much incorporated the Paramore reference in my front cover and i did the title of a band list but in a different style. the banners with other band references across the top and bottom of the page i also used and the placement of "COREY TAYLOR" but in my case "LUKE KENDRICK".

Thursday 20 March 2014

In what ways does your media product use, develop or challenge forms and conventions of real media products (draft version)

Genre:

i chose modern punk rock as a genre for the magazine. because there aren't many of those in the mainstream magazine media, i looked to general rock magazines that feature punk bands to get my inspiration. Magazines such as Kerrang! and Alternative Press fit the style very well.  Because of the inspiration i took from the bigger magazines, while the magazine has a punk feel it's still quite structured so that readers can make sense of everything. i used fonts that looked choppy and messy and stuck on to create a somewhat authentic and nostalgic punk atmosphere. I included older punk bands and acts on the front cover and contents page such as Henry Rollins and The Clash whilst also including newer acts like Counterparts and Deez Nuts to give a nice contrast of the time periods the acts were in but also to give readers a range of the huge and diverse genre that is punk rock.




Title for the magazine:

the title, Punkaliscious, seems almost cheesy; however i think it just makes the magazine more fun. Being someone who has grown up and been involved in the punk scene, i can safely say there's a lot of pretentiousness in the scene because people just take it too seriously. the title is my way of letting the audience know it's a punk mag but also to say that it doesn't take to genre so seriously that it's elitist or pretentious.

i used the font Kraash because of its all-over-the-place placement and its cartoon like feel which further ads to making the magazine more fun to look at for its readers and audience. i used the commonly used technique of putting the title behind the model of the front page because i want the model to take up more of the page and look like he's popping out so he feel like he's in your face. despite the wackiness of the font, it's still easily readable, which is optimal for a title font if you often have models in front of the title and if your magazine isn't well known enough for people to just know what it is like NME or People magazine.




Graphology and page layout:

I took a lot of inspiration from Kerrang! mag because of the way it appeals to readers of the age group I'm going for (16 to 25 year olds). It's very bright and in your face without using too many colours in the colour scheme. I cut the model out of his original background completely so that he would blend in less, be more in your face and give off a cool 3D effect because of how he's placed in front of the title that i think readers of all ages will take nicely to. i tried to incorporate other effects from Kerrang! like the bars going across the top and bottom of the page making reference to other bands.




Costumes/Props/Iconography:

The casual pop punk look is what i initially wanted from my model, fortunately his normal clothes met this look perfectly. he wore a black t-shirt with a white longsleeve top underneath. i got him to look as if he didn't have time for me as if i was just some reporter getting on his nerves to give the rebellious, I-do-what-I-want feel to his photos.




Camera work:

i chose a white background for it because it's easy to cut out in editing. i got the model all in the frame save for his lower half because the top half and his face were what the focus was on.



fonts:

i used choppy and messy fonts for a good punk feel. i got them all from dafont.com



representation of artists:

i represented the model as moody and against social conventions to show that he is a deep character but also doesn't care what people think about him.



colour scheme:

yellow, black, red. yellow and black pops out and red and black go together very well too. the red and black give a colour scheme reference to the whole life span of the punk movement. what was once red and black plaid skirts and jeans is now red and black checkered armbands.

Tuesday 11 March 2014

double page spread justification

This is my double page spread.



i used the conventional one side has article and the other has the model look for the spread. it keeps it looking professional and also leaves room to make it look punk like too. The Postinkantaja Job font was used again because it's a great font for a rock or punk magazine. i threw some little bits of text around the page to give a small idea of what the article will include. the main quote of the article is clearly shown above the article text in black and yellow because those two colours together are the most eye-catching when it comes to magazines. I also featured the models name in big text next to the model.

Friday 7 March 2014

Contents page justification

This is my contents page:

I chose the Postinkantaja Job font because it looks very punk-like; it's messy, scratchy and fits in well with the style of magazine. the Stentinga font for the bigger volumes of text i.e. the small blurbs for the pages featured in the page is also kind of messy but also readable to give it more of a professional look. Punk has a very messy but somewhat attractive feel to it and I think the paint plats around the date add to that.

Checklist for the weeks goals (3rd - 7th march)

Get double page spread finished - Done, just adding final touches, as i am with the other pages.

justify pages and get them on blog - only got contents page and double page spread to do now.

Updated magazine pitch



I changed the title of the magazine so I updated the pitch.

Double page spread inspiration

I very much like the way that they kept the conventional model on one page and text on the other style to this. Despite this, Kerrang! still have a huge title and quote to the article taking up almost half a page to keep it looking very punk and rock and roll. My double page spread is a lot like this except the model and text has swapped sides.


Some inspiration for my front cover

For my front cover, I took a lot of inspiration from this Corey Taylor (Slipknot, Stone Sour) edition of Kerrang! I like the style and the way it's set out. Kerrang! left quite a bit of space between all the components making this cover up in this edition, which feels sort of refreshing seeing as there's barely any space on most other editions of Kerrang!


Front cover justification

Here's my front cover:

A lot of things are jumbled around and it's organized in a sort of messy way with all the fonts and especially the pain splatter to the left of the model's face. It also makes use of  most of the space on the page, I did this because a lot of other rock magazines do this, such as Kerrang! and Metal Hammer.


Friday 31 January 2014

Prelim Work Reflection

1.) How does your prelim work reflect particular social groups?

The title of the magazine represents the punk movement/sub-culture and all it's variations simply because it's called "PUNK!". The exclamation mark reflects the loudness and aggression of punk too. On the cover I've got Luke (the model) shot from a low angle which is to reflect how punks intimidate conventional society, especially back in the 70s/80s. Luke is also holding up both his index and little finger with the rest down, inspired by the legendary Dio, to show his passion for rock music and punk is one of, if not the most passionate genre of rock. The colour scheme for the title is purple and yellow, which are a very popular combination of colours in the punk scene.


2.) Who would be the intended audience for your product?

 The intended audience for my magazine would be anyone in the punk scene. This is why I have called the magazine LC PUNK! because it is a broad name for anyone in or who are interested in punk and it's music. I have also included a model who is in two local punk bands and the big caption going across him features a post-hardcore punk band. The content will include articles from punk bands, be them local or legendary and in whatever sub-genre or extension of punk music itself. This is why the magazine's target or intended audience is anyone in the punk scene.


3.) How did you attract/address your audience?

one of the devices that magazine editors use a lot is yellow on black in the colour scheme. Yellow and black are the two colours that when put together are the most eye-catching of combinations. I will be using this technique in the magazine. Purple on green is also popular in the punk scene so that will be used as a combination too.


4.) What have you learned from technologies in the process of constructing this product?

I have learnt the basics of photo shop in making the prelim magazine. This includes techniques such as free transform and merging layers to put it together as one image.

Wednesday 29 January 2014

Analysis of institution that would publish my magazine

For the magazine, I would need a publisher who puts out rock and alternative magazines. Kerrang! use a publisher called Bauer Media Group. Because Kerrang! have music very similar to my magazine, a publisher like Bauer would be interested in publishing LC Punk!.



another publisher that would be interested in LC Punk! would be TeamRock. This is the same publisher that publishes Metal Hammer magazine, and because my magazine will also go on the heavy sides of punk music, I think TeamRock would be interested in LC Punk! too.


Graphic designer research

David Carson is an American graphic designer. He is well known for his innovative magazine design and experimenting with typography. He was art director for popular American magazine "Ray Gun", which is where he got known for his typography styles that have been inspired and copied by many other designers since. He is widely accepted as the pioneer for what's known as "grunge typography".






These are some examples of Carson's work and his strange typography.










Since Carson left Ray Gun, he set up his own independent studio, where he has also done work for big brands like Niké and Pepsi.








relevant fashion and styling for the modern day punk.

snapbacks
khaki shorts
Camou Shorts
skinny jeans
crew neck sweaters
band merch
beanie hats

double page spread analysis

Contents Page Analysis

colour palette analysis

 This one goes from green to brown/red. The boldest colour in the palette is the green on the far left. This palette gives a woodland/forest feel to it because of the mix between the green and brown, which are the conventional colours of a tree. This palette is fairly divers in its different shades and how it uses two colours to create the centre one. However, it’s all very blended together so it’s not as diverse as it could be.

This palette might suit an alternative kind of hard-core genre. Bands that fit into this description, such as La Dispute and Counterparts, like to use pictures in their artwork that involve woodland landscapes to create a tranquil atmosphere. This fits the title of the palette too (Comfort).








This one gives more of a resemblance to fire and hot things. This is because of the blends of very bold, loud oranges coming from it. It also has a dark green and a grey. This makes my think of rocks and mountains. Putting these two ideas together creates this atmosphere of volcanoes and lava. The title translates from Portuguese to ‘carrot soup with salmon’ which begins to make sense with the oranges for the carrot and the other colours which are what salmons look like, when they’re alive and intact anyway.

This palette could suit a heavy metal band, probably more from the European region of metal seeing as they tend to keep more to the conventional kind of metal that originated in the 80s (classic and thrash metal), such as Evile. This is because of the firey colours giving a feeling of aggressive power, a kind of persona that heavy metal likes to adopt.



This palette is calmer than the previous but it holds a little more excitement to it to say that it’s tranquil, so to speak. All the colours are loud and bold, making it quite divers in its use but still sticking to some kind of theme with the similarities in the colours. The title is “lovely” which shows in the use of colours. The colours are very feminine and are not aggressive either.

A pop artist, band or act in the more conventional way would use these colours. Most likely a girl bands like Lil Mix. It’s very girly and easy to swallow at the same time, and it resonates with their kind of audience (teenage girls).

This palette definitely fits its title. It’s not diverse at all and all the colours blend together very well. The same colour is used on both sides. It’s all very loud and poor eyesight may even see it all as one colour.

I can see an electronic act using this palette. For example Deadmau5, a house music artist, likes to wear full body tracksuits along with his trademark “Mau5 head” on stage. It’s all one colour, like bright red, blue and so on.  

This one actually reminds me of an ice-cream parlour. The pink looks like strawberry ice-cream and the beige looks like vanilla ice-cream. Ice-cream parlours are often associated with fun and good times so it fits its title. The colours are fairly diverse but they all fit a common theme and are quite soft. The boldest colour is the purple but that’s just because it's the darkest.

I can again see a kind of a pop act using these colours. They create happy and upbeat emotions that would show in a pop act.  

This one reminds me of what it's based on. Going from right to left it shows the stages of a sunset with the focus colour being pink which is right in the middle. That pink is the loudest of the colours although they are all fairly bold. There is some diversity in the palette but not much as the colours tend to be very similar apart from the dark brown on the far left.

I can see an indie or hipster band using these colours as things like sunsets are popular in those sub-cultures and the colours wouldn't go amiss in them.



this one uses pink and purple colours to give an idea of sinking in to hell. Perhaps it is to romanticise the idea of going to hell, which makes the pink very morbid, so it serves as an oxymoron.

this uses diverse but very basic block colours with a grey added on at the end. there's no flow through the colours.

this one focuses on blue and purple to represent a periwinkle and it's colours.



this one has a shade of green that takes up most of the palette that fades into a pink-like colour.

Sunday 26 January 2014

Analysis of Other Magazine Titles

Metal Hammer is a powerful name. Being a heavy metal magazine, it has "Metal" in it. The "Hammer" is a hard, powerful word which hold some of the great atmospheres that heavy metal creates.



Kerrang! is just an onomatopoeic word for the sound a guitar make when a power or simple barre chord is executed upon it. I like this as a title because it's loud and it stands out especially with the exclamation mark.



NME stands for New Musical Express, which is a pretty basic name without the kind of attitude Kerrang! has but it gives the impression it wants to. NME is a mainstream rock'n'roll magazine so it doesn't need to pander to a specific audience in rock as it always does acts that are popular with the masses. However, NME sounds a lot like "enemy" which gives it a rock and roll attitude. Whether this was intentional or not is left for interpretation.

Language Register

When it comes to Rock magazines, Be it metal or pop-punk, the style of writing and the language they use is very casual and is done to connect to the audience on a personal level. Rock and Roll has never been about talking formally and being conventional, so it only makes sense that the magazines be that way to. After all they're made by fans of the music themselves.

therefore, the language I will use in my magazine will be casual and made to connect to teenagers and young adults that are into the punk scene so they will feel that the magazine is talking to them rather than at them and will keep them interested.

Examples of other texts


Kerrang! always have covers that are very cluttered but structured in a way that the average person can make sense of it all. Their most important band or act is always the main view of the page. They also have their name in big, in your face going across them. and a short phrase to give an impression of what their section in the magazine is going to be about.

Kerrang! also include other artists strewn across the magazine so there's enough to attracts all kinds of rock fans and keeping it so that the main attraction of the magazine is still clearly distinguishable. a huge KERRANG! also goes across the top of the cover, usually placed behind the band.

Kerrang! always have studio locations so they can rely heavily on editing and costume to create an atmosphere for the band.



AP like to also have a lot of information on their magazine covers but there is a lot less and it's a lot less cluttered than Kerrang!. There's always a huge AP logo at the top of the magazine, also placed between the main attraction of the magazine, who are in this case Paramore. again, just like Kerrang!, AP put the band name across the front of the page with a short phrase as a very short summary of what their article will entail.

AP also add the names of other acts and artists around the page to attract more people who may not be interested in Paramore so they can see who else is in the magazine.

The photography for AP is always brilliant in terms of creating an atmosphere for the bands they have on their covers. although it costs more to find the locations, it means there can be less editing because their background is so to speak built in to the photo. i'd like to do something like this for the magazine I'm making.





Metal Hammer are considerably less cluttered and more simple with their covers than the other magazines. I like that they do this because it give more space for some great photography for the main attraction, in this case a parody of Sin City, and because it shows that they know what their fans want to see so they don't rely on other bands cluttered around the page to attract more customers.

I love the way they shot the band like this. It's a well loved and known movie (Sin City) and it's a nice way to introduce and article giving reference to the bands most recent album at the time (City of Evil).

Sunday 19 January 2014

Audience Profile: the modern day punk

My magazine is based on punk music. There's no side of punk in particular which broadens my audience profile, which is a good thing for magazine exposure.

A lot of the profile of my audience has been explained in my Audience Research post a little further down the blog. It explains the range of people that would be interested in a punk magazine. However, I'm aiming the magazine mostly towards the modern day punk kids of my generation, namely the pop-punk kids and the hardcore kids.

Pop-Punk Kids:

These will basically be anyone who is in to pop-punk bands such as Blink 182, Green Day and Fall Out Boy. The cliche kind of look to a pop-punk kid will usually be one who's in to skateboarding, wear's skinny jeans, snapbacks, beanies and likes lip ring piercings. The average Pop-punk kid will usually wear a little more colour than the average emo kid, however hairstyles in both subcultures do correspond with each other.



Hardcore punks


Hardcore Punk's way of dressing can tend to be very similar to pop-punk kids' way of dressing. Snapbacks are big in the hardcore scene and so are beanies and skinny jeans. However, hardcore punks are a lot bigger on crew neck sweatshirts and tattoos. They also like wearing shorts a little more and are big into camouflage style jackets, shirts and other pieces of clothing that sport the camo look.